Baby Phat

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Over the last decade, Baby Phat has established itself in the world of fashion as a premier metropolitan brand. Baby Phat first hit the scene when tiny tees with the clever name Baby Phat (an acronym for "pretty, hot and tempting") were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born. In 2004, Baby Phat continued its growth and expansion and launched a diverse product line which included; footwear, kids, outerwear, handbags and intimates. Today, Baby Phat is one of the most thriving fashion brands and has successfully combined street culture with style and celebrity to appeal to a wide-based youth audience.