G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts. These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.
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