In 1981 following Momo's success as a leading business in luxury car accessories, MomoDesign was created to provide the company a Style Centre specialized in research and design development. Since the very first years, this design centre has used innovative ideas in car design for the development of lifestyle accessories such as watches, bags and helmets, creating a sporty product line that is closely connected to the racing world, especially that of Formula 1 and Ferrari. Momo's technological DNA is at the foundation of all its products - manufactured using innovative materials such as carbon fiber, titanium and magnesium. Eclecticism and creativity have allowed Momo to understand and anticipate the market trends, yet still remaining grounded on quality and innovation. With the ultimate objective of advancing world-class Italian design around the world, each Momo watch starts with cutting-edge design concept guidelines followed by style research; a meticulous study of details, materials and colors, to create an immediately recognizable product that is unique, sophisticated and displays the distinctive character of the Italian culture.
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