Founded in 1991 as a day-to-evening lifestyle brand, XOXO was one of the first Juniors contemporary brands to design and sell "runway to realway" fashion apparel and shoes at affordable prices. Accessories including sunglasses, handbags, and wallets are the most recognized products that XOXO carries. Specially designed for those seeking the hottest in fashion sunwear, XOXO sunglasses are the most trend-driven in the industry. XOXO sets the latest trends and is willing to take fashion risks in order to do so. XOXO appeals to women who are "in the know" and who seek runway looks to compliment their lifestyle at a compelling value. The XOXO woman is comfortable with herself and not shy to be expressive in a sexy and edgy style.
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