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About Juicy Couture:
In 1994, Gela Nash-Taylor and Pamela Skaist-Levy, while both residing in Pacoima, California, decided to create their own fashion label. Their aim was to create a label equal to that of other major labels, but to be more affordable to the general public. Their line, which they called "Juicy Couture", was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Taylor and Levy did not have much money with which to start their label, thus leading to a slow start-up of the company. In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with "Madge" embroidered on it. Madonna was seen wearing the tracksuit, and the company became a success almost instantly.
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